The Ordinary – Niacinamide 10% + Zinc 1%

The product that I will be evaluating the promotional strategy is a skincare product called Niacinamide 10% + Zinc 1% by a company called The Ordinary. This blog will evaluate The Ordinary’s strategy for success as it becomes one of the leading skincare brands in the world. 1.       How does the company create awareness of its product? Figure 1.  C ontent creating, influencer marketing and social media marketing The brand is different to other brands as gives an authentic, transparent, and inexpensive image. The name of its products is after the active ingredients that the product constitutes. This was a revolutionary step in the skincare industry as no other brands name its products after its ingredients. Additionally, it utilises effective content creating, influencer marketing and social media marketing to create brand awareness of its product. 2.       How does the company get consumers to try its product? The Ordinary has shake...